Hiya’s Biannual “State of the Phone Call” Report Shows Spam Calls Grew to 54.6 billion in 2019; Americans Answer Less Than Half of All Incoming Mobile Calls as a Result
Hiya, the industry leader in nuisance and scam call protection, today released findings showing that as spam calls steadily rise, Americans continue to let their phone ring through to voicemail. The findings come on the heels of the newly announced Pallone-Thune TRACED Act, which aims to do away with the scourge of robocalls, having just passed nearly unanimously by the notoriously divided House of Representatives (next step is the Senate). According to Hiya’s analysis, spam calls grew to 54.6 billion in 2019, up 108% compared to the previous year, and consumers receive 14 spam calls per month, on average. As a result, only 47% of incoming calls are picked up, which is 5% lower than the beginning of 2019.
“The 108% growth of spam calls in 2019, and the fact that only half of all calls made to mobile phones are now picked up, speak to the impact this epidemic continues to have on Americans”
“The 108% growth of spam calls in 2019, and the fact that only half of all calls made to mobile phones are now picked up, speak to the impact this epidemic continues to have on Americans,” said Alex Algard, CEO of Hiya. “We applaud the joint efforts of the House and Senate who have been pushing hard over the past year for the Pallone-Thune TRACED Act to become law, and look forward to working alongside our carrier partners in 2020 to restore trust in the mobile call.”
Over the course of 2019, Hiya found that the average American makes and receives a total of 218 calls per month. Of these, 65% of calls identified as a legitimate business were picked up by consumers, lasting an average of 2 minutes and 58 seconds. While spam calls have made people wary of answering their phones, it’s still the preferred form of communication for many industries, from healthcare to financial services to education, which underscores the importance of accurately identifying both unwanted and wanted calls.
Below are some key findings from Hiya’s State of the Phone Call report, which includes data surrounding nuisance and scam calls:
Unwanted robocall stats and spam trends for the first half of the year:
Average calls per month:
Average incoming call pick-up rates:
Typical duration of phone calls:
Top business industries calling mobile phones ranked in order of total call volume:
For more details from the State of the Phone Call report, including top unwanted call categories, top phone scams, top area codes targeted by spammers, and more, please click here.
Hiya brings trust and identity into the mobile call by making the calling experience secure and engaging on every smartphone globally. With a mission to provide a better phone experience, Hiya’s products and services provide users with the context needed to help them decide whether or not to pick up their phone. Through analysis of more than 13 billion calls per month, Hiya protects over 100 million users from unwanted scam and nuisance calls globally. Hiya is available as a consumer app on Google Android and iPhone and is integrated into the phone experience for AT&T Call Protect, T-Mobile Name ID, and Samsung Galaxy, A-Series and J-Series users worldwide. For more information, please visit hiya.com.
December 13, 2019